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LIU's Library

The Libraries’ collections include more than one million items, with volumes of print material and thousands of items in extensive holdings of microforms, maps, images, musical scores, sound recordings, and videotapes.

Workshops on library resources or personal consultations on research projects can be arranged by the registrar.

International Students

There are 805 international students registered at LIU—285 undergraduates and 520 graduate students—for the current academic year.

The International Students Office provides services to meet the special needs of these students and support programs to help them fulfill their personal and academic goals.

The International Scholars Office assists Liberty International University's faculty and staff in bringing

Liberty International University

ACADEMICS - Marketing

PictureProgram Description

The marketing major develops well-rounded individuals with the skills required of today's marketing professionals and the business acumen to function in the global business environment. The curriculum provides a balanced course of study that exposes students to a common body of knowledge and leads them to understand marketing processes and situations, think independently, communicate effectively, and appreciate their own and other cultures. Marketing graduates should be well positioned to achieve increasingly higher levels of marketing management in corporations, marketing agencies, or entrepreneurial endeavors.

Objectives

A student who graduates with a major in marketing studies will be able to:

Critically evaluate marketing situations and make informed marketing decisions.

Identify information needs critical to the practice of marketing and articulate questions, gain access to relevant resources, evaluate and organize information sources, and integrate new information into the marketing decision-making process.

Explain the eight universal marketing processes for consumer and organizational markets: (1) environmental scanning and analysis; (2) marketing research and analysis; (3) segmentation, targeting, and positioning; (4) product development and differentiation; (5) valuation and pricing; (6) channel and value-chain management; (7) integrated marketing communication; and (8) relationship building.

Explain the significance of global markets and the application of the eight universal marketing processes to develop global marketing plans.

Trace the historic evolution of the marketing discipline and how marketing has contributed to the political, economic, and legal environments of today's global society.

Develop competency in the technological applications used by the marketing profession to enhance the eight universal marketing processes.

Describe the complex nature of corporate ethics and the social responsibility of organizations in the conduct of marketing activities, as well as the personal responsibility to understand other cultures and negotiate different perspectives.

Examine the benefits and consequences of marketing activities on the physical environment and on the lives of others.

Develop effective written and oral communications consistent with the professional marketing environment.

Develop the leadership skills necessary to function as a senior staff member in a marketing department or marketing agency.